I-Pop Mart vs. Ii-IP zoKhenketho: Umahluko oPhambili kwiiModeli zeShishini

Impumelelo yeedola ezingama-27 eebhiliyoni zePop Mart's Labubu inabantu abaninzi abazibuzayo ukuba kutheni ii-IP ezifanayo zingafane zivele kumacandelo okhenketho. Ngelixa bobabini bevelisa izinto ezintle eziqokelelwayo, iindlela zabo zokuziphatha zahluka ngokusisiseko:

Ugxininiso olungundoqo

Ii-IPs zoKhenketho: Khuthaza iindawo ngezikhumbuzo zasekuhlaleni

I-Pop Mart: Ihlakulela ii-IP ezizimeleyo ezinomtsalane jikelele

Inkqubo yoPhuhliso

Ukhenketho: Ngokwesiqhelo kuyila uyilo olulodwa lweendawo ezithile

I-Pop Mart: Ifumana ngokuqhubekayo/iilayisensi ezivavanywa kwimarike

U sasazo

Ukhenketho: Unyino lweendawo ezinomtsalane kunye norhwebo lwe-intanethi lwasekuhlaleni

I-Pop Mart: Uthungelwano lokuthengisa lwehlabathi kunye noomatshini bokuthengisa

Izinto ezibalulekileyo ezithathwa ngabaSebenzi boKhenketho:
• Sebenzisana namagcisa okuqala, hayi nje abayili bezorhwebo
• Yakha i-IP ecosystems kunemveliso enye
• Ukwandisa amajelo okuthengisa ngaphaya kweendawo zabakhenkethi

#IPStrategy #CulturalTourism #RetailInnovation